CMS Publishing Task 1

Publishing Task 1

Blog Entry on the Past Conferences and UX Tutorials 
User Experience (UX) Explained for Best Practice Website Creation

UX Is becoming more and more popular as the design industry grows, everyone is competing for public attention, and the best way to grab the viewer is an eye catching design. 

UX stands for user experience, the reason why it's so important is because it sets off a strong impression to the user on what your site/ application, etc has to offer. If the user experience on a website is bad that could set the user's expectations and could reflect on the company in the future, so it is important to set the standard from the start. 

When thinking about the UX in your website/ app you need to put yourself in the shoes of the person interacting, you can't assume that they'll know anything about your site when they first click, so presuming is big mistake and can make the experience for the user difficult or even make them feel clueless. When making an effective user interface the best way to execute it is to listen to the users and hear their feedback and make changes around the users, this is the best way to cater to the audience and build an interface they are able to connect with. 


When it comes to testing your sites user experience there are a couple ways to test it these are:

User Personas 

With user personas you can get an idea of what the audience wants and how you can cater to their needs. This also helps you get to know your audience, it allows you to relate to the audience too. When designing the site and creating the personas there's many aspects you have to look into, these would be age, living situation, career, family, interests and personalities.
All of these will get you closer to creating an inviting experience for your user.

User Surveys

These are a great way to get a more personal answer from the people testing your site. With these surveys you can target what areas you know are not fully sure about, by designing questions around it. With the user surveys, you have complete control on what questions you get to send out there. You can really gage what the user is thinking by asking them personal questions like what was their first impression of the site or how easy it was to traverse the site and was the overall experience and based off those answers you can make changes and go forward with new ideas influenced by your audience.

Internal Feedback

There are other ways you can get feedback to create the most optimal user interface and it doesn't always have to come from other people, in fact it can come from people in your team too. When having other people in your group reflecting on the direction of the project, you'll have different perspectives bouncing back and forward, this allows you to have fast and reliable feedback, this can also bring the team together and boost productivity.

UX design and why its so important

According to research found by "netsolutions, that sites that that have better user experience can have visit-to-lead conversation rates over 400% higher and that 80% of customers say that the user experience is as important as the products and services that are being offered."

 

UX is used to and supposed to add to the interactions between the user and the site, these interactions could either add or reduce the enjoyability of the site. The main focus throught the UX design stages is the customer's satisfaction, because based on studies we can clearly see how it can make or break the site.

Benefits

There are so many benefits to a well designed user experience, these benefits include:

Product Benefits:

Reading netsolutions article I found that "UX research is essential to inform the design strategy and decisions made at every step of the design process. The data gleaned in UX research helps prioritize ideas and features, articulate user stories, and inform decisions on how the product will work and look." Keeping on top of the UX research you'll find that products and sails are likely to improve.

User Benefits:

UX is all about taking the time to understand the user and how you can do the best you can to leave a good impression on them especially on the first time they use the site. There are six tenants to creating a good user experience.


Business Benefits:

UX research is one of the most important aspects in the creation, it directly impacts how well the product or service performs. For example, a guy named Jack goes to an app called spotify and can't figure out how to properly interact with the app and spotify have their user interface displayed all over the place he's not going to feel invited to go back to use the app again.
If the company doesn't know who their target audience are and what interests them they aren't going to make it anywhere business wise.

Conducting UX Research:


This information was gathered by Erin Sanders at Frog.


Some of the key ingredients to finding information and building a strong UX in websites/ apps.
  1. Objective: Gathering information on your target audience and how you can cater to their specific needs.
  2. Hypotheses: Whats your automatic assumption or what do you already think you know about the audience, or what theory you have.
  3. Methods: Construct set stages and what research methods you can use.
  4. Conduct: Start building survey's conducting experiments.
  5. Synthesize: Looking back at all the results you've gotten back and start building around the information.

Sites I've researched
  • https://www.rocket55.com/lab-note/the-importance-of-user-experience/#:~:text=To%20put%20it%20simply%2C%20UX,most%20conducive%20to%20business%20success.
  • https://blog.optimalworkshop.com/3-ways-can-use-online-surveys-ux-research/?gclid=CjwKCAjw79iaBhAJEiwAPYwoCM1Nd-N1jaBiPUorF7KnRIOd3LgTLe77sJ_o_STnaovuOlEig9upShoCuskQAvD_BwE
  • https://www.netsolutions.com/insights/what-is-ux-research/#why-is-ux-research-important
People I've searched
  • Ethan Parry
  • Erin Sanders

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